Prepared for The King's Academy · October 5, 2026
Everything from our demonstration on October 2, in one place, ready to share with anyone at the school who needs to see it.
Business objective
$650,000 raised this year
$550,000 undesignated and $100,000 designated. The paint, the flooring, the playground, the stadium sound system: the things families notice, and the reason the giving matters.
Your Mission, Multiplied
The King’s Academy has been a venture of faith since 1880. Today 423 students, from 26 countries, are known by name on one East Tennessee campus, and 93.4% of them come back each year. The question is not whether this community gives. It is whether you can see it in time to act on it.
The donors for the $550,000 are already in the building. Founders’ Day drew 178 donors against a goal of 150, and parent participation sits at 12.1%. Growing that is a matter of knowing who to call, not finding people who have never heard of you.
Your own measure, from the demonstration: “it’s about how much contact you can have at the end of the day.” Every hour not spent cross-referencing a parent list against a gift list is an hour back for the calls and the visits.
Why now
You have a goal to raise $550,000 in undesignated giving so you can fund the enhancements families can see, which means the trust rebuilt over the last few years keeps compounding instead of stalling. Giving Tuesday is the first real test of it, and deciding by the end of October keeps the launch comfortable rather than rushed.
Why change
Ten years of inherited records, paper files going back to the 1880s, and one family showing up as three separate entries. None of that is a software problem on its own. It becomes one when the hours spent reconciling it are the same hours that were meant for phone calls and visits.
Why Bloomerang
You will be able to see parent and class participation in any month of the year, not reconstruct it at Christmas. You will be able to run December 1 without re-entering a single gift afterward. You will be able to walk into a donor conversation already briefed, with Penny.
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Call Recording
I spent ten years as a special education teacher before I came to Bloomerang, and I found it the way a lot of people do — my wife’s nonprofit was using it, and her executive director told me I’d like working there. She was right. Two years in, I work with organizations across North America, mostly small teams carrying more than they should be. My job is to build you something you can afford and actually use, not the biggest thing I can sell. I also have two dogs, Dudley and Cooper, who will interrupt a call given any opening.
An outcome model, not a forecast
Every figure below is arithmetic on numbers you set. Nothing here is a Bloomerang projection, and none of it is a guarantee. Move the sliders to match what you believe about your own community.
Seeded with what you told us: 12.1% parent participation, roughly 350 families, and about 6,000 living alumni. The gift averages start at placeholders, so set those two to your real numbers.
It leaves out your five to seven major donors, the gala, the Fall Festival, and grants, because those are already working and this is about what sits underneath them. It also leaves out the cost of the platform and the real effort of cleaning up the database. We will put a number against both of those at the proposal review, once you have an accurate record count.
Two indicators worth knowing
These are indicators from Bloomerang's customer base, not promises about The King's Academy. They are here because they bear on the two things you are trying to move.
Based on what you said about growing parent participation, and how families reach your giving page today:
“Nonprofits who enable Express Donate on their donation forms see up to a 55% improvement in donation conversion rates.”
Practically, that usually looks like fewer families starting a gift and abandoning it halfway through, on a phone, at night.
If that showed up here, what would it do to 12.1%?
Based on your $550,000 undesignated goal, and December 1 being the first campaign you would run on one system:
“On GivingTuesday 2024, nonprofits using the Bloomerang Giving Platform saw an average online donation of $349 — 79% more than the industry average of $195.”
Practically, that usually looks like the gift arriving already attributed to the right fund, with the thank-you out before you have left your desk.
If that showed up on December 1, what would it change?
Both figures are drawn from Bloomerang's approved proof points and are quoted as written. They describe what organisations using the platform have seen; they are indicators, not commitments, and your own results will depend on your community and how the tools get used.
The path forward
A shared plan for The King's Academy and Team Bloomerang, so nothing falls through the cracks between now and launch.
Where the year stands, what the $650,000 pays for, and where the effort breaks down today.
BloomerangThe donor record, reporting, journeys, donation forms, events, peer-to-peer, and Penny, run against your goals.
BloomerangYour estimate was roughly 300-plus families and about 6,000 living alumni. The real number shapes the plan, and nobody should pay for records that are not really there.
The King's AcademyA grace period on overages while the database is cleaned up, and early access to prepare data before the term starts. Both were promised as questions, not answers, and both get a straight reply.
BloomerangThirty minutes. We walk the proposal, confirm what is in and out of scope, and map who else needs to see it before a decision.
BloomerangWorking backward from Giving Tuesday, this is the point where launching stays comfortable rather than rushed.
The King's AcademyThe first campaign that lands in your database on its own, with the acknowledgments going out while you are doing something else.
JointSee it in action
Rachel Kniager can walk through any of these live on your next call.